Employee Satisfaction

Branch OF MANAGEMENT EMBA, 2ND BATCH, 4TH SEMESTER ISLAMIC UNIVERSITY, KUSHTIA BANGLADESH A RESEARCH PROPOSAL BY: |(Monirul islam) |(Howlader Md. Abu Saleh Jongi) |(Jahangir Alam) | |ID No. 1102050711 |ID No. 1102050713 |ID No. 102050722 | |EMBA, second Batch |EMBA, second Batch |EMBA, second Batch | |4th Semester |4th Semester |4th Semester | |email:[emailâ protected] com |email:[emailâ protected] com |email:[emailâ protected] com | |Cell No. 1818306151 |Cell No. 01711210710 |Cell No. 01550151433 | (Saiful islam) ID No. 1102050704 EMBA, second Batch fourth Semester email:[emailâ protected] com Cell No. 01550151433 SUPERVISOR: Prof. Dr. Md. Zakaria Rahman Chairman, Department of Management, Islamic University, Kushtia †7003, Bangladesh. Cell Phone:01711501307 Telephone+88-071-62021-6 Extn. 2278,2296,2481 (Off. ) E-mail: [emailâ protected] com Web:www. iubd. net :Declaration:: We proclaim that the proposition we are submitting for evaluation contains no segment duplicated in entire or to a limited extent from some other source except if expressly distinguished in quotes and with nitty gritty, complete and exact referencing. |(Monirul islam) |(Howlader Md. Abu Saleh Jongi) |(Jahangir Alam) | |ID No. 1102050711 |ID No. 1102050713 |ID No. 102050722 | |EMBA, second Batch |EMBA, second Batch |EMBA, second Batch | |4th Semester |4th Semester |4th Semester | |email:[emailâ protected] com |email:[emailâ protected] com |email:[emailâ protected] com | |Cell No. 01818306151 |Cell No. 01711210710 |Cell No. 1550151433 | (Saiful islam) ID No. 1102050704 EMBA, second Batch fourth Semester email:[emailâ protected] com Cell No. 01550151433 I ::Contents:: |1 |INRODUCTION |Page 1 | |1. 1 The Problem Statement |1 | |1. 2 reason for the investigation |1 | |1. The destinations of the investigation |1 | |1. 4 Research questions |2 | |1. 5 Scope of the Research |2 | |2 |THE PROPOSED METHODOLOGY |2 | |2. Examination Design |2 | |2. 2 Data Source |2 | |2. 3 Data Collection Techniques |2 | |2. 4 Sample Techniques |3 | |2. Information Analysis and Interpretation |3 | |3 |WORK PLAN |3 | |4 |REFERENCES |3 | ii TITLE: AN INVESTIGATION OF THE PROBLEMS OF HANDLOOM INDUSTRY AT KUMARKHALI, KUSHTIA iii 1.INTRODUCTION: The Handloom business is the antiquated and the most significant bungalow industry of Bangladesh. This industry has loads of wonderful past. Some time ago, The Handloom businesses were the main wellspring of human attire. Still now, this area meets a bit of the all out garments creation of Bangladesh. This part gives work numerous individuals still at this point. Be that as it may, this industry currently faces danger of termination as a result of different obstructions which made us to build up this investigation over the handloom business of Kumarkhali, Kushtia, Bangladesh. 1. The Problem Statement: What are the issues of Handloom Industry at Kumarkhali, Kushtia and what could be the conceivable arrangement of the issues of such industry at Kuma rkhali, Kushtia. 1. 2The reason for the Research: The fundamental motivation behind this exploration is to meet the halfway satisfaction of Master of Business Administration Degree on Management, Islamic University Kushtia, Bangladesh and examine the genuine issues of the handloom business at Kumarkhali, Kushtia so as to discover the conceivable arrangement of the issue contingent upon the variables that would be investigated.This study might be a significant device for additional examination on the issues of the handloom business at Kumarkhali, Kushtia. 1. 3The destinations of the examination: ( To distinguish the issues lie in the creation procedure. ( To recognize the issues in dispersion of handloom items. ( To distinguish the issues related with level expertise. ( To distinguish the issues related with government support. ( To distinguish the issues related with the arranging Capability ( To recognize the degree of interest of these items in advertise. To recognize the quick co ntenders of this segment. ( To recognize the likely market. Page:1 1. 4The examination questions: ( What are the issues lie in the creation procedure? ( What are the issues in dispersion of handloom items? ( What are the issues related with level ability? ( What are the issues related with government support? ( What are the issues related with the arranging Capability? ( How much interest of these items in advertise? ( Who are the prompt contenders of this part? ( Where the likely market of handloom items? 1. Extent of the Research: This examination will attempt to answer the difficult articulation as expressed. This examination area will be Tebaria, Sherkandi Alongipara Gopalpur under Kumarkhali Upazilla, Kushtia, Bangladesh. We will attempt to make sure about the theme however much as could be expected. The capacity of physical nearness in the expressed areas will give the top to bottom extent of the examination. 2. THE PROPOSED METHODOLOGY: 2. 1Research plan: Quantitative examina tion technique will be essential exploration structure. For this, on spot study will be completed. The handloom weavers will be the fundamental respondent of the examination. 2. Information sources: Both of the Primary information and optional information will be the information wellspring of the examination. The individuals of the chose areas who are legitimately engaged with handloom weaving will be the wellspring of essential information. Assessment of the nearby government agents will be considered as optional information source. 2. 3Data assortment strategies: Various methods will be utilized to gather the information. For this oral meeting of the respondent will be taken. An endorsed poll (having organized and open inquiries) will be provided to the every respondent to address the particular inquiries. 2. Inspecting methods: All the families engaged with handloom weaving in the chose areas will be populace of the exploration. Each will be treated as an example. Most extreme po tential families will be taken as test on arbitrary premise. Every components of each example will be met and endorsed survey will be provided to them so as to respond to the inquiries. 2. 5Data investigation and understanding: The assembled information through meeting and poll will be dissected and deciphered utilizing reasonable factual apparatuses, for example, tables, outline, rate, likelihood, relationship and so on 3. WORK PLAN | |STEPS IN THE RESEARCH PLAN |DEADLINE FOR COMPLETION | |Submission of the proposition |By 31 August 2012 | |Design of an examination plan |By 10 September 2012 | |Design of poll |By 15 September 2012 | |Interviews/posting of surveys, and so forth. By 16 †30 September 2012 | |Raw arrangements/draft investigation of information |By 01-07 October 2012 | |Final Analysis of information |By 08-15 October 2012 | |Report up of discoveries By 16-20 October 2012 | |Final Report |By 21-31 October 2012 | |Presentation |As per Schedule date of University | ** Work plan might be changed relying upon circumstance or according to necessities of Supervisor. References: 1. Business Research Methods, eighth version, Zikmund Babin Carr Griffin 2. http://en. wikipedia. organization/wiki/Social-research 3. http://www. banglapedia. organization/httpdocs/HT/K_0319. HTM 4. http://www. kumarkhali. com/file. php? option=com_content&view=article&id=41%3Aabout-kumarkhali-powroshova-&catid=32%3Akumarkhali&Itemid=52 5. http://www. thedailystar. net/way of life/2005/07/01/focus. htm â€â€â€â€â€â€â€â€ Page:2 Page:3

Compare the ways in which the closing of each text presents the ideas of justice and retribution in The Wife of Bath and Volpone Essay

In Jonson’s ‘Volpone’ and Chaucer’s ‘The Wife of Bath’s Tale’, both equity and reprisal are a significant component all through the writings as entire however particularly so toward the finish of the writings. In every one of the writings it is introduced in a wide range of ways. In the two messages the introduction of equity is a lot of dependant on the general public where the content is set and when the content is composed. The two writings are both set and written in exceptionally male centric social orders and this is evident in the writings themselves. In the ‘Wife of Bath’s Tale’ the individual rebuffing the knight of his wrongdoing, is the sovereign. She doesn't rebuff him to death straight away as would have been the standard for an assault right now (the death penalty was not seen as unforgiving or ethically wrong in Chaucerian times and would not have been in the Arthurian occasions wherein the story is set), yet rather gives him a possibility of opportunity, conflicting with the cultural standards, recommending that perhaps equity isn't really dependant on the general public yet the individual wrongdoing and indictment. This could be a remark from Chaucer on how he feels about ladies in power, and considering the reality he is a male writer composing for a male crowd this would have been desirable over the perspectives at that point. Anyway the reality a lady has a chance to do this repudiates this. Contrasting from Chaucer, and truth be told, his himself and his different plays Jonson, rebuffs the hoodlums in his play. This could be for comic impact as the as the disciplines are amusing introductions of the wrongdoing or it could be the way that around the time the play was distributed Jonson was ensnared in the black powder plot and it could be his adaptation to the law and complying with it. The two writings are set away from the spot in which the crowd is, regardless of whether by time or place.’Volpone’ is set in Venice, a town, at the hour of composing, notable for being degenerate and ‘The Wife of Bath’s Tale’ is set in Arthurian England, permitting the writers of the writings permit to depict the message they wish to their crowd without having the content set to near and dear. Both Jonson and Chaucer likewise have an overwhelming utilization of amusing equity in the completion of their writings. Jonson’s ‘Volpone’ executes this in the disciplines/endings he gives his the characters, for instance, through the sum of the play, Celia is continually worried about how she isâ objectified and how worth is set upon her, and after the preliminary, her marriage is finished and her endowment significantly increased, totally repudiating the view she has of herself. This model is connected with the male centric culture as recently referenced as right now a lady was property of her dad and afterward when she got hitched, property of her better half. Correspondingly the remainder of the players in ‘Volpone’ are rebuffed by their wrongdoings, Mosca’s status as a worker is fortified, Corvino is freely mortified, similar to he threatened to with Celia and Corbaccio’s homes are given to his child Bonario in spite of Corbaccioà ¢â‚¬â„¢s wish to exclude him all through the whole play. Chaucer presents a marginally unique sort of unexpected equity be that as it may, as the knight who is being charged is really let off by the official courts as he figures out how to mention to the sovereign what ladies need. Anyway he is compelled to wed the old witch whom revealed to him the appropriate response as he made a guarantee to her that he would. The knight himself says ‘ Allas,and weilaway! I woot right wel that swich was my biheste. For Goddes love, as chese another request’. This is an utilization of metaphor, underscoring the reality he doesn't wish to wed somebody who isn't based on his personal preference. This can be viewed as amusing equity as he assaulted a lady, removing her decision, and now his own decision is being removed. Saying this, before the finish of the sonnet, the witch he is compelled to wed transforms into an excellent lady, basically discrediting his discipline and legitimizes his wrongdoing as opposed to rebuffing him and getting reprisal for his casualty. This is in any case, the woman’s decision, yet it is conceivable this is on the grounds that she is given force, in the story, which is the thing that ladies need most, appeared in the knights pr eliminary when he says ‘ â€Å"my lige woman, generally,† quod he, â€Å"wommen desiren to have sovereynetee ,As wel over his housbond as hir love, And for too been in maistrie hym above†Ã¢â‚¬â„¢, this can be viewed as the knight by and by over driving , in spite of the fact that this time with what he has realized instead of physical power, and getting what he needs , another way equity isn't served Another manner by which equity is disseminated in the writings is the possibility of equity and disciplines because of the status of the ‘criminal’. This is appeared in ‘Volpone’ when Mosca is rebuffed for attempting to over advance his imprint as a worker and raise himself into the high societies, by being rebuffed compelled to serve for an amazing remainder. This is likewise reflected marginally before inâ the play, additionally with Mosca, as when the ‘Avvocato’ think Mosca is of high class they are glad to permit him to go free and considerably offer their little girls submit union with him, though just minutes after the fact when he is uncovered to be a worker he is gathered with the remainder of the hoodlums, recommending defilement in the equity framework, which connections back with the way that it is set in Venice, which cash is an indispensable piece of. Likewise in the ‘Wife of Bath’ the knight’s status is utilize d against him however in a somewhat unique manner. For this situation, his knighthood is raised doubt about by his significant other, the witch ,as he isn't following the chivalrous code by overlooking her while in bed. ‘Taak fyr, and ber it in the derkeste hous Bitwix this and the mount of kaukasous, And lat men shette the dores and go thenne; Yet wole the fyr as faire lye and brenne As twenty thousand men myghte it biholde; His office natureel ay wol it holde, Up danger of my lyf, until that it dye.’ The utilization of the allegory of the fire is the knights spouse saying a fire will consistently carry on like a fire, in any circumstance and he is required to do likewise. The two plays likewise have an equity framework to a great extent dependent on the discipline of personality and feelings instead of physical agony. The Knight is compelled to be with somebody that in the event that he is found out in the open with he will be judged and derided and a significant number of the violations in Volpone are fitting of the wrongdoings. Anyway the assault in the story isn't advanced by the person in question yet rather is rebuffed by society who assumes liability for the anonymous casualty, though in Volpone this isn't the situation. In general equity and revenge are not so much depicted as things that are unchangeable or that ought to be followed precisely; rather in the two messages the disciplines are to some degree remiss for the wrongdoings that are submitted. Unmistakably in every content that a remark is being made on the equity arrangement of the time, and albeit the two writings are set away from their composing place, self-evident, particularly with the overwhelming utilization of incongruity. Additionally there is a great deal of exaggeration in the two writings adding to the way that the writers a remarking on the defects in the equity frameworks.

Coming Soon!

Coming Soon! I havent been as buried as my fellow premed Chris S., 11, whos working on a thesis right now, but the pre-finals frenzy (read: cramming assignments into the two to three weeks before finals) means that I also need to make a few promises on future content. Quite a lot has been compressed into these past few weeks and thats not even including classes, which we can assume is a constant, akin to death and taxes. Naturally, almost all of this will be going up on the blogs quite soon, but first, a brief taste of what to expect from me over the coming weeks: Famous people at MIT: Yes, we have a number of Nobel laureates, but every now and then, we invite some other talented and generally exciting people to campus. And then there are those who just wind up on campus through some other events.Im not one to spoil a surprise, but Ill be covering about three or four of those people. Just this week, weve had an activist, a former attorney general, a local actor, and an astronaut come to the Institute. And, quite notably, I was able to outcreep the ever-lovable Elizabeth, 13, by snapping a picture of one of these people in uncomfortably close range. Even if you can take a guess on who they are, you havent heard much about it until youve heard it from an MIT student and a blogger. So yeah. Edit, from not even one minute after I posted this originally: Matt McGann already told you who the actor was. But I didnt see Mark Wahlberg anyway, so there. I still get to talk about the mystery celebrity whom I photographed at really close range. The FSILGD Challenge: This ones likely to go up very soon, as the awards ceremony took place last week. In a nutshell, Amanda D., a sophomore at MIT and a course 15 major, has worked with MITs Public Service Center to bring a new philanthropic challenge to MITs living communities.The stories told by some of the participating fraternities, sororities, and dorms are a great look at how one can maintain the work/everything else balance that is so desired at a place like MIT. More importantly, they show a great degree of compassion and commitment, and I greatly look forward to bringing this post up soon. Finding a UROP A Freshmans Take: You may recall that my search for a UROP has been going on intermittently ever since IAP. In fact, I was able to get a taste of neuroscience research with a post-doc at the Saxe Lab, but since Dr. Liane Young will be relocating to Boston College over the summer, Ive had my hands full in chasing another summer research position down.As far as my summer prospects go, my search is nearing its conclusion. And now, for the obligatory suspense: Did I find another UROP? Will I be working in a Brain and Cognitive Sciences lab, or somewhere else? Do I even get to be paid for this stuff? And how hard is it to land a research position in the first place? All of these questions and more! will be answered once I get to this post. The Perks of Being Course 9: To be convincingly argued once Ive become a fully-fledged member of the department. I dropped off my declaration of major form earlier this week, but the emails welcoming me to the Brain and Cognitive Sciences major have yet to roll in. But honestly, course 9 by itself is just awesome, so I dont expect this goal to be too challenging for me :p Studying a ton for 5.12, and doing a 9.00 essay / laundry. Wait, that sounds like my actual to-do list If you guys have anything else youd like to know about MIT life, put a few ideas down on the comments! Im always looking for new things to explore, if only because itll preserve my soul from the fatigue induced by a rigorous course load. But speaking of work, I must return to my studies for a bit; I shall reemerge from time to time with updates!

Shakespeares Life and World

Promoting and Protecting Public Health - 1639 Words

- Evaluate the effectiveness of promoting and protecting public health . Lung Cancer [pic] One of the campaigns is lung cancer campaign ‘got a cough, get a check!’ it shows the symptoms of lung cancer, saying that if you are coughing a lot or if you cough up blood, neck pain and shortness of breath to see your doctor. This will mean that people can be checked earlier than leaving it for it to just get worse. Lung cancer is the most common cause of death ‘’it is known that smokers and ex-smokers have a particularly high risk of developing the disease: although most lung cancers are related to smoking, 10% of people with lung cancer have never smoked.’’ (http://lungcancercampaign.org/patient-information/). Which links to the smoking†¦show more content†¦For lung cancer I feel like there is a lot of campaigns that are helping to minimise cancer for example the national none smoking day ‘’ helping over 1.5 million smokers quit for good since 1984. And around three quarters of a million people make a quit attempt eac h No Smoking Day’’. (http://www.nosmokingday.org.uk/). However although all these campaigns and advertising are helping, what happens if people don’t watch the TV much as they are working most of the day then have children, they don’t pay attention to the adverts and also don’t have time to go to different events like the national no smoking day holds. Therefore I think for the future the government should have more advertising on the risks of smoking around the public for example on the windows of the local shops, so when people go in to buy their packs of cigarettes they notice the warning. Also the price of cigarettes should continue to go up, with less jobs these days if people are having to pull out more and more money they may realise cigarettes are too much and they need to spend the money on supporting their family. Sexually Transmitted Diseases Unfortunately there are not many campaigns for sexually transmitted diseases; one of the most popular ones that people know about is about chlamydia. The chlamydia campaign is the chlamydia screening campaign; it is encouraging people theShow MoreRelatedImportance Of Public Health1006 Words   |  5 PagesPublic health is defined as the science of protecting and improving people’s health and their communities. Public health is achieved through promotion of healthy lifestyles, researching the prevention of diseases and injuries, as well as detecting, thwarting and responding to infectious disease outbreaks. As such, public health involves protecting the health of entire populations, for example, in local neighborhoods or in an entire country or region of the world. The mission of public health is toRead MoreHow Public Health System Helps Improve The Quality Of Life And Health Of People847 Words   |  4 PagesPublic health has developed to address several issues, including ch ronic diseases, infectious diseases, birth defects, injury prevention, violence, and bioterrorism. The knowledge gained through the social sciences, Biostatistics, epidemiology, laboratory science, pharmacology, proteomics, genomics and biochemistry has facilitated the advancement and growth of public health. In addition, the involved practitioners vary. In addition to the nurses, doctors, nutritionists, and engineers, the systemRead MoreEssay on Nurses Promoting Mental Health1102 Words   |  5 PagesPromoting Mental Health Introduction The World Health Organization defines health as â€Å"a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity† and that the â€Å"enjoyment of the highest attainable standard of health is one of the fundamental rights of every human being without distinction of race, religion, political belief, economic or social condition.† (World Health Organization. 2006) As nurses, health and health promotion are fundamentalRead MoreWho Is The First One Fired?836 Words   |  4 Pagesin community mental health. The position paid more money than the position I was currently in at the time. I found it strange that they would even be hiring during an economic downturn, but thought I needed the practice interviewing. I went to the interview and when it was my turn to ask the questions I asked if the last one hired was the first one fired? They said â€Å"yes, typically,† that answer was enough to make me not want to work there. I work in community mental health and have for the pastRead MorePublic Health And Social Health1027 Words   |  5 PagesPublic health may implore images of community medical clinics or awareness movements advocating healthy living, but the field is nowhere close to being restricted. Instead, public health professionals are engaged in everything from recognizing diseases to designing public policy to assisting refugees unite in new communities. Public health is a considerable part of our everyday lives because it focuses on promoting, protecting, and reestablishing population health. Public health previously shiftedRead MorePublic Health1163 Words   |  5 PagesPUBLIC HEALTH Health is the word used to describe how your body feels. Being healthy is important because it makes you feel good and live longer. The field of health psychology is focused on promoting health as well as the prevention and treatment of disease and illness. Health psychologists also focus on understanding how people react, cope and recover from illness. Some health psychologists work to improve the health care system and the government s approach to health care policy. HealthRead MoreIntroduction. The Very Controversial Issue Being Discussed956 Words   |  4 PagesTexas became the first state to mandate the use of this vaccine, but the state legislature overrode this decision. Different perspectives revolve around this controversy. Law professor R. Alta Charo argues that states are completely justified in promoting HPV vaccinations. She even thinks it is alright to make it mandatory unless parents object. Opposing perspectives from Gail Javitt and Lawrence O. Gostin, law professors and Deena Berkowitz, a physician, based their premises on the lack of informationRead MoreEPA Protecting the Planet Essay697 Words   |  3 PagesThe environment and the health of the surrounding population go hand in hand. The Environmental Protection Agency takes on this ever so important mission of protecting them both. The mission statement of the EPA states, â€Å"The U.S. Environmental Protection Agencys Office of Small Business Programs is to support the p rotection of human health and the environment by advocating and advancing the business, regulatory, and environmental compliance concerns of small and socio-economically disadvantagedRead MoreExplain The Importance Of Safeguarding The Welfare Of Children And Young People1229 Words   |  5 Pagesorganisations. Safeguarding the welfare of children and young people is extremely important. It involves more than just protecting children from abuse – it also includes promoting their interests, keeping them safe and protecting their rights. Young children are extremely vulnerable and rely on adults to meet all their basic needs. This includes providing food, warmth, shelter, as well as protecting their security and keeping them safe from neglect and harm. Children and young people also need to be supportedRead MoreRole Of Three Agencies Where Health Care Administrators Help Promote Public Health731 Words   |  3 Pages3 Agencies Where Health Care Administrators Help Promote Public Health Health care administrators must make many decisions during their careers. Some of those decisions lead to exciting developments. The medical field is one of modern society’s most dynamic professions and offers a vast supply of opportunities and challenges. Health care administrators might work in one of many settings, which could include consulting agencies, home health agencies, hospitals, integrated delivery networks, long-term

Mmk227 Free Essays

MMK2 7 MM 277 U it Out ne Uni O tlin rimes ster 1, 201 1 13 Tr Un Code nit e: Un Nam nit me: ourse: Co MMK277 Marketing Manag g gement of merce Diploma o Comm of a ommunic cation Diploma o Media and Co of gement Diploma o Manag For more infor rmation con ntact MIBT: : T + 61 3 9 9244 5197 F + 61 3 9 9244 5198 E mibt@de eakin. edu. au u W mibt. We will write a custom essay sample on Mmk227 or any similar topic only for you Order Now vic c. edu. au Melb bourne Institut of Business and Technolo te s ogy Pty Ltd (M MIBT) CRIC COS Provider c codes: MIBT 01590J, Deak in 00113B 0 CONTENTS A Note from your Unit Co-ordinator †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3   Contact details †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3   Unit overview †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3   Learning Objectives †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3   Content and T opics Covered †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦    Learning Approach and Activities †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5   MIBT Transitional Attributes †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5   Prescribed texts †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5   Recommended Reading †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5   Deakin University Library †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6   Assessment †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6   Missed Classes †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6   Assessment reviews / appeals †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7   Academic misconduct †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦    Assignment submission †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8   Late submission of assignments †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8   Learning support †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8   Grading system †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 9   Changes to enrolment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..    Class Attendance†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9   Student evaluation of this unit †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10   Trimester timetable †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11   APPENDIX A: Exam Requirements and Instructions †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13 This document is current at 21/02/2013. Once printed this document is no longer a controlled document. L:Academic – Unit Outlines2013-01 Diploma of Commerce MMK277 V27– 02/13 Page 2 A Note from your Unit Co-ordinator Welcome to MMK277 Marketing Management. This unit outline explains the aims of the unit and describes the assessment requirements. This Unit Guide is an essential part of this course and will be referred to throughout the trimester in lectures and tutorials. You should always read this unit guide first and check it frequently when preparing to study, or embarking on assignment work. Contact details Unit Co-ordinator: Room: Telephone: Email: Lecturer: Room: Telephone: Email: John Boyd Gerny la4. 111, Level 4 Building la 0419 369 114 johnboyd@deakin. edu. au Craig Allen la4. 111, Level 4 Building la 0412 735 443 craigal@deakin. edu. au Unit overview Unit: Unit title: Prerequisites: Teaching Method: Nature of the Unit This unit examines the nature of marketing management from a marketing planning perspective. The focus of discussion is the coordinated activities of the network of producers of goods, services and experiences which seek to satisfy their customers. Emphasis is placed on marketing strategy formulation and the use of strategic marketing mix elements in developing and maintaining a market orientation and assessing organisational performance. Aspects of marketing such as marketing research, customer behaviour, product innovation and marketing communication are also examined. MMK277 Marketing Management Nil Four hours of class contact per week are allocated to this unit. Learning Objectives On completion of this unit students should be able to: 1. 2. 3. 4. Identify and explain theoretical concepts and the marketing mix elements employed in marketing strategy development; Explain the use of market information in developing segmentation and positioning strategies; Apply the marketing concept and marketing strategy in various contexts including profit and not-for-profit organisations, including government; Demonstrate effective group-based oral and written communication skills when presenting marketing plans for selected organisations. This document is current at 21/02/2013. Once printed this document is no longer a controlled document. L:Academic – Unit Outlines2013-01 Diploma of Commerce MMK277 V27– 02/13 Page 3 Content and Topics Covered Module 1: Module 2: Module 3: Module 4: Module 5: Module 6: Module 7: Module 8: Module 9: Module 10: Module 11: Marketing: Creating and Capturing Customer Value. Prescribed Text : Chapter 1. Company and Marketing Strategy: Partnering to Build Customer Relationships and Analysing the Marketing Environment. Prescribed Text : Chapters 2 and 3. Managing Marketing Information to Gain Customer Insights. Prescribed Text : Chapter 4. Understanding Consumer and Business Buyer Behaviour. Prescribed Text : Chapters 5. Customer-Driven Marketing Strategy: Creating Value for Target Customers. Prescribed Text : Chapter 6. Products, Services and Brands: Building Customer Value Prescribed Text : Chapters 7 and 8. Pricing to Capture Customer Value. Prescribed Text : Chapter 9. Placement: Customer Value Fulfilment. Prescribed Text : Chapter 10. Communicating Customer Value: Advertising and Public Relations. Prescribed Text : Chapter 11. Communicating Customer Value: Personal Selling and Sales Promotion Prescribed Text : Chapter 12. Direct and Digital Marketing: Building One-to-One Customer Relationships. Prescribed Text : Chapter 13. Graduate knowledge and understanding, skills and attributes This Institution aims to ensure that its higher education awards provide educational experiences designed to develop attributes (including skills, knowledge and attitudes) appropriate to the discipline area and level of the award, which will support graduates in their future personal and professional life and contribution to society. This unit contributes to the following attributes: Linked Learning Objective(s) 1, 2, 3 N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A 4 N/A N/A Knowledge and understanding, Skill or Attribute Understanding of, and the bility to work with, a systematic body of knowledge, appropriate to the focus and level of the qualification based on the highest standards of scholarship and research Where research is undertaken: ability to initiate and formulate viable and relevant research questions Where research is undertaken: contribution to new knowledge, or an original interpretation and application of exist ing knowledge Where research is undertaken: understanding of the social, economic and cultural impact and application of their research, and its academic relevance and value Understanding of the professional, social, economic and cultural contexts of the discipline and related fields Awareness of ethical issues, social responsibility and cultural diversity Awareness of environmental sustainability issues and the contribution of the field of study to address such issues Understanding and appreciation of international perspectives in a global environment Critical analysis, problem solving, and creative thinking Identifying, gathering, evaluating and using information Communicating effectively and appropriately in a range of contexts Developing, planning and managing independent work Working effectively as part of a team Effectively using information and communication technologies Applying knowledge learned in the program to new situations This document is current at 21/02/2013. Once p rinted this document is no longer a controlled document. L:Academic – Unit Outlines2013-01 Diploma of Commerce MMK277 V27– 02/13 Page 4 Learning Approach and Activities The unit involves four hours contact per week. It is the intention to build knowledge on the marketing planning process and how this is successfully implemented in market- and competitororiented organisations that include profit-oriented companies, government and the not-for-profit sector. Internet access is mandatory for this unit with all students as all lectures and learning material is provided on it and all students are expected to frequently check with the MIBT portal for ongoing course activities. Tutorial exercises will be given to students to complete on a weekly basis during the Trimester. Learning in this unit is aided by an enthusiastic and experienced teaching team. They will monitor the classroom during week days throughout the trimester in order to engage with students, facilitate discussions of key concepts, and clarify any unit content and to make announcements. Class room discussions and experiences are a unique aid in understanding marketing concepts. The input of students will significantly help the understanding of critical marketing concepts by sharing their experiences and opinions. Furthermore, it will aid the students by offering examples of actually marketing experiences and make the classes more enjoyable. Tests are held during the semester with details available on the MIBT portal. The case study presentation must be completed in groups. Forming a group to work with, to produce an oral presentation and written assignment is a fundamental part of completing this part of assessment. It is essential you become proactive in communicating with your fellow group members, and with approaching potential group members you wish to work with. This assessment can not be completed individually. You must be part of a group in order to complete this piece of assessment. It is known that group work enhances your teamwork skills, reduces work load and provides the opportunity for you to test your knowledge with fellow students enabling you to learn valuable life long skills. Specific details and instructions related to all assessment in this unit are provided on the MIBT portal. MIBT Transitional Attributes All ? ? ? ? ? ? ? ? MIBT Diploma units contribute to the following graduate attributes: independent learner knowledge base research skills time management skills report writing skills awareness of ethics of tertiary education use of appropriate technologies ability to work alone and as part of a team Prescribed texts The content of the text book and the lectures are examinable in this subject. The lecture program will provide you with key points on the range of topics to be covered in the course. Lecture material will predominantly come from the prescribed text, as well as other sources. Armstrong G, Adam S, Denize S, and Kotler P 2012, Principles of Marketing, 5e (5th edition), Pearson Australia, Frenchs Forest, New South Wales It is strongly recommended that you purchase or at least have access to this book Recommended Reading Each week introduces new chapters that must be read in the prescribed textbook. This document is current at 21/02/2013. Once printed this document is no longer a controlled document. L:Academic – Unit Outlines2013-01 Diploma of Commerce MMK277 V27– 02/13 Page 5 Deakin University Library Searching the Internet is a key way of finding information – especially for general and everyday topics. The Library website is a key way to find academic journals, books, e-books, subject databases and websites that contain quality information for your study of this unit, and as research for assignments. Many of these resources are online so that you can access them on campus, at home or at work – any day, any time. The Library’s help services, in person or via email, phone or instant messaging, will assist you to make the most of library services and save research time. Journals ? Journal of Marketing ? Journal of Consumer Research ? Journal of Marketing Research ? Journal of the Academy of Marketing Science ? European Journal of Marketing ? Journal of Retailing ? Journal of Service Research ? Journal of Advertising ? Journal of Marketing Management ? Journal of Consumer Psychology ? And many, many more! Newspapers and Magazines Newspapers and weekly magazines will provide a valuable insight into current issues and developments in marketing. Many also provide articles on the Internet on topical issues. The Age (http://www. theage. com. au) The Australian (http://www. theaustralian.. com. au Australian Financial Review (http://www. afr. com. au) Business Review Weekly (http://www. brw. com. au) Ausstats database (http://www. abs. gov. au) Assessment The assessment for this subject is a combination of tests, case studies and a final examination. Weight Due date Brief description The case study has two parts, an oral presentation and written report. Each component is worth 15% of the total marks for this subject. Trimester tests. Details available on MIBT Portal The exam is a two-hour, closed-book. The examination covers the entire trimester’s work. It is the students responsibility to determine the date, time and location for the examination. Linked learning objective(s) Case Study 30% During Trimester During Trimester End of Semester Examination Period 1, 2, 3, 4 Tests 30% 1, 2, 3 Examination 40% 1, 2, 3 Notes: Full details regarding all assessment tasks will be provided on the MIBT portal. You must read and understand these details. The information provided here in this outline and the table above only provide a summary. Missed Classes Please note it is the responsibility of students to sit for a test on the scheduled date. Failure to sit a test must be supported by a medical certificate and shown to the lecturer WITHIN 48 HOURS OF THE SCHEDULED TEST DATE. THE MARKS FOR THE TEST WILL BE ALLOCATED TO THE FINAL EXAMINATION. IF YOU ARE GOING TO MISS A TEST PLEASE CONTACT THE RECEPTIONIST AT MIBT AND LEAVE A MESSAGE. COPIES OF THE MEDICAL CERTIFICATE MUST ALSO BE GIVEN TO YOUR LECTURER OR BY SOME OTHER ARRANGEMENT. This document is current at 21/02/2013. Once printed this document is no longer a controlled document. L:Academic – Unit Outlines2013-01 Diploma of Commerce MMK277 V27– 02/13 Page 6 If a student misses a mini test, they cannot sit that test in another class. Students can only sit tests in the class they are enrolled in. If a student completes the test in another class, it will not be marked and the student will get a zero for that piece of assessment. There will be an opportunity for students to catch up on missed classes. This will be discussed in class. Assessment reviews / appeals Students may appeal against the mark/grade awarded in any component of their assessment. The appeal must relate to the assessment procedures and not simply dissatisfaction with the final grade given. Appeals will be considered by the unit co-ordinator and a recommendation made to the MIBT Academic Progress Committee. Appeals are made by completing a Review of Assessment Application available from the Student Portal under Students / Forms. The form must be lodged at MIBT Reception by 5. 00 pm on the Friday after the publication of results. Special Consideration Special Consideration may be provided when a student completes a piece of assessment and the student believes there have been exceptional and adverse circumstances affecting their performance. (Note: Special consideration is not normally intended for assignments and other forms of continuous assessment. Here the Request for Extension of Assignment Due Date form should be used and submitted to the lecturer concerned. The form is available from the Student Portal under Students / Forms. ) Applications for Special Consideration will be accepted on medical, compassionate, and/or trauma grounds. Supporting evidence, clearly stating specific reason, must be given with the application. Reasons such as headaches, colds or returning home, will not be accepted as grounds for Special Consideration. Students are required to complete a Special Consideration/Deferred Exam Application available from the Student Portal under Students / Forms and submit to MIBT Reception, together with supporting documentation before the assessment is due, or within 2 working days of completing the assessment. Academic misconduct The Academic Integrity and Plagiarism and Collusion Policies are available on the Student Portal under Students / Forms / MIBT Policies and Procedures. Students should make themselves familiar with the content of these policies. Plagiarism and collusion are academic offences. They are forms of cheating and severe penalties are associated with them. If a student is caught plagiarising they may be failed in that piece of assessment. ? Plagiarism occurs when a student passes off as their own another student’s work, or copies without acknowledgement of its authorship, the work of any other person. Collusion occurs when a student obtains the agreement of another person for a fraudulent purpose with the intent of obtaining an advantage in submitting an assignment or other work. ? Submitting your own work when it has been previousl y submitted for another unit or course. Whenever you refer to another person’s research or ideas (whether by directly quoting or by paraphrasing them) you MUST acknowledge the source. Also, copying paragraphs from the Internet and presenting them as your own work is plagiarism. If you download and copy paragraphs from the Internet you must identify the source. References / acknowledgement of authorship (including electronic resources). You MUST acknowledge the sources that you have drawn on. This is a necessary courtesy to the original authors, and also allows the readers of your work to follow up any points you have raised. If you directly copy another writer’s phrase, sentence or paragraph, then you should use quotation marks and note the source of the quote. If you use another writer’s ideas, but not his or her exact words, you should again note the source. There are a number of ways by which you can refer to other people’s work. This document is current at 21/02/2013. Once printed this document is no longer a controlled document. L:Academic – Unit Outlines2013-01 Diploma of Commerce MMK277 V27– 02/13 Page 7 For an essay the reference list should include full citations of all sources consulted for the essay and these sources should appear in the body of the essay EG. (Thwaites, 2012 ) wherever a reference to someone’s work is made, instead of footnotes. This referencing method, like all methods, involves noting the author’s name, the title of the article and journal, or book, the year of publication, the journal’s volume number, the book publisher’s name and location, and the relevant page numbers. A copy of Guide to Assignment Writing and Referencing is available to every student during Orientation. It is also available on the Deakin University website: http://deakin. du. au/currentstudents/assets/resources/study-support/study-skills/assign-ref. pdf Assignment submission Assignments must be submitted by the due date. Students should complete the Assignment Cover Sheet (available from the Student Portal under Students / Forms), attach it to their assignment an d then submit the completed assignment as outlined in the assignment details. (Assignments will not be accepted at MIBT Reception). Students must keep a copy of each assignment submitted and must be able to produce the copy in the unlikely event that the original assignment is misplaced. Students must maintain backup copies of all their assignment work. Electronic loss of data is common, but is NOT a satisfactory excuse for an extension of a submission date. Late submission of assignments Extension of an assignment submission date If there is a compelling reason why you are unable to complete your assignment before the due date you should complete a Request for Extension of Assignment Due Date form, available from the Student Portal under Students / Forms and submit it to your lecturer. This must be done at least 24 hours before the assignment due date. If you submit your assignment without an approved extension, penalties for late submission will apply. The only exception to this is if your work is late for medical reasons and you have a doctor’s certificate to support your claim. You will not need to seek the prior approval of your lecturer but you must attach the doctor’s certificate to your assignment with a note that the work is late for medical reasons. Under these circumstances, the medical certificate must cover the entire period from the time the assignment was due until the time it is submitted. Penalties for late submissions Assignments received late and without prior approval will be penalised. A penalty of 10% of the available marks will be deducted for every day the assignment is late. Assignments received after 7 days without an approved extension, will not be marked. Learning support Students have access to group-oriented and individual learning support at MIBT. During each trimester, students can attend a series of study skills workshops conducted both at MIBT and Deakin University on topics such as time management, avoiding plagiarism, referencing, academic writing, critical thinking and exam preparation. The MIBT Study Skills Drop-in Centre provides students with one-to-one consultations with the Academic Skills Advisor. Students can also access the Deakin University Language and Learning Drop-in Centre at Student Life. For flexible learning, all students have access to the Academic Skills Moodle site which contains a number of resources to improve students’ study skills and language proficiency. This document is current at 21/02/2013. Once printed this document is no longer a controlled document. L:Academic – Unit Outlines2013-01 Diploma of Commerce MMK277 V27– 02/13 Page 8 Grading system All students enrolled in any unit will be graded according to MIBT’s standard grading system as follows: GRADE HD D CR P N DE EX RI RPL RW UP W WN XN DESCRIPTION High Distinction Distinction Credit Pass Fail Deferred Examination Exemption Granted Results Not Finalised Recognition of Prior Learning Results Withheld Ungraded Pass (Safety Units) Withdrawn without academic penalty Withdrawn Failure Enrolled Assessment Incomplete PERCENTAGE 80 – 100 70 – 79 60 – 69 50 – 59 0 – 49 Changes to enrolment ? Enrolment changes can be made through the student portal until 5. 00 pm Friday of the ? A unit can be dropped until the end of the fourth week (without penalty) and fees paid for ? ? ? second week of the trimester. the dropped unit will be credited to the next trimester. After week four if a unit is dropped fees for that unit will be forfeited. Students who drop a unit after Week 4 will have ‘W’ (Withdrawn) recorded as their result in the unit. A unit dropped after Week 8 will be recorded as ‘WN’ (Withdrawn – Fail). A unit cannot be dropped in the final two teaching weeks of a trimester. Class Attendance Attendance is an important element of a student’s success in their studies and it is strongly recommended that attendance is maintained in all classes. All work covered in class is examinable. Attendance will be recorded in all sessions and students should make themselves aware of the ‘Attendance Policy’ located on the Student Portal under Students / MIBT – Policies and Procedures. Where alternative classes exist for a unit, students are permitted to attend a maximum of two alternate classes per unit during the trimester. Students should collect a Lecturer Attendance Variation form from reception or from the Student Portal under Students / Forms and submit it to the lecturer of the alternate class to sign and verify the student’s attendance. The form is retained by the lecturer who submits this with the class list. Further, grants of leave from a class can be given for medical, compassionate or compelling reasons provided that original or certified medical, psychological, police or other certificates are provided. Students are to complete an Explained Absence Form from reception or from the Student Portal under Students / Forms and submit to reception. Compassionate or compelling circumstances are generally those beyond the control of the student and have an impact upon the student’s course progress or wellbeing. This document is current at 21/02/2013. Once printed this document is no longer a controlled document. L:Academic – Unit Outlines2013-01 Diploma of Commerce MMK277 V27– 02/13 Page 9 Student evaluation of this unit At the end of trimester students will be asked to evaluate all of the units they have studied during the trimester. Students are strongly encouraged to complete the Student Evaluation form for this unit and give feedback. All ratings and comments are read and given careful consideration following completion of each trimester and inform the changes which may be introduced in subsequent trimesters. This document is current at 21/02/2013. Once printed this document is no longer a controlled document. L:Academic – Unit Outlines2013-01 Diploma of Commerce MMK277 V27– 02/13 Page 10 Trimester timetable Week 1 2 3 Week Commencing Monday 4 March 2013 Monday 11 March 2013 Monday 18 March 2013 Topic Marketing: Creating and Capturing Customer Value. Analysing the Marketing Environment. Company and Marketing Strategy: Partnering to Build Customer Relationships. Managing Marketing Information to Gain Customer Insights. Textbook Chapters Ch 1 Ch 3 Ch 2 Comments 4 Monday 25 March 2013: Thursday 28 March 2013 to Wednesday 3 April 2013 Ch 4 Mini Test 1 TRIMESTER BREAK – EASTER Managing Marketing Information to Gain Customer Insights. Understanding Consumer and Business Buyer Behaviour. Customer-Driven Marketing Strategy: Creating Value for Target Customers. Products, Services, and Brands: Building Customer Value. Pricing to Capture Customer Value. Communicating Customer Value: Advertising, Public Relations, Sales Promotion and Personal Selling. Placement: Customer Value Fulfilment. Direct and Digital marketing: Oneto-One Customer Relationships. Revision. Ch 4 Ch 5 Ch 6 Mini Test 1 4b 5 6 Thursday 4 April 2013 Monday 8 April 2013 Monday 15 April 2013 7 8 9 Monday 22 April 2013 Monday 29 April 2013 Monday 6 May 2013 Ch 7,8 Ch 9 Ch 11,12 Mini Test 2 10 11 12 13 Monday 13 May 2013 Monday 20 May 2013 Monday 27 May 2013 Monday 3 June 2013 – Friday 7 June 2013 Ch 10 Ch 13 Mini Test 3 EXAMINATION WEEK Trimester 1 Census Date: Results released on portal: Wednesday 27 March 2013 Tuesday 18 June 2013 This document is current at 21/02/2013. Once printed this document is no longer a controlled document. L:Academic – Unit Outlines2013-01 Diploma of Commerce MMK277 V27– 02/13 Page 11 INSTRUCTIONS TO CANDIDATES READ BEFORE COMMENCING Note: A tick (X), in a box indicates the instruction applies. A blank box indicates the instruction does not apply. X This exam is a CLOSED BOOK exam. This exam is an OPEN BOOK exam. X You may use a (non-electronic) LANGUAGE ONLY DICTIONARY. You may use a CALCULATOR. If programmable, the memory must be empty. Mobile phones cannot be used as calculators. SPECIAL INSTRUCTIONS: 1. 2. 3. Answer all questions in the exam booklet provided. There are three (3) sections in this exam. All sections must be attempted. Section 1 – Answer all parts of the one (1) mini case question in Section 1(26 Marks). Section 2 – Answer ten (10) short response questions in Section Two (10 x 3 marks = 30 marks). Section 3 – Answer two (2) out of five (5) extended response questions in Section Three (2 x 12 marks = 24 marks). Students must complete ALL parts of each question answered. This exam is out of 80 and is worth 40% of the marks for this subject. Answer all questions in the exam booklet provided. 4. 5. 6. 7. 8. THIS EXAMINATION PAPER MUST NOT BE REMOVED FROM THE EXAMINATION ROOM This document is current at 21/02/2013. Once printed this document is no longer a controlled document. L:Academic – Unit Outlines2013-01 Diploma of Commerce MMK277 V27– 02/13 Page 12 APPENDIX A: Exam Requirements and Instructions SUMMARY OF EXAM REQUIREMENTS FOR STUDENTS 1. 2. 3. 4. 5. You should arrive for your exam at least 15 minutes before it is scheduled to commence. You will not be permitted to sit the exam if you are more than 30 minutes late. You MUST have your MIBT student ID card with you for every exam you sit. You will not be permitted to enter the exam room without it. No electronic equipment whatsoever, with the possible exception of a calculator, may be used in an exam. Personal items (purse, wallet, mobile phone) may be brought into the exam and should be left underneath your desk. Do NOT leave valuables in bags at the end of the exam room. Mobile phones MUST be switched off. Any mobile phone which rings during an exam will be confiscated and not returned until the exam papers have been collected and placed into storage Find out before end of the trimester whether your exam is ‘Open Book’ or ‘Closed Book’. Find out before the end of the trimester whether or not you can bring a calculator or a printed dictionary into the exam. The penalties for misbehaving or having unauthorised material (cheating) in an exam are severe. Make sure you know before hand what materials you can take into your exams. Any extraneous written material must be handed in before the exam commences. Students found with unauthorised material in their possession during an exam may have their paper cancelled. Students who are ill during an exam may apply for special consideration using the form found on the student portal. An application for special consideration MUST be accompanied by supporting documentation and submitted within 2 working days of the exam. Students who are prevented from How to cite Mmk227, Essay examples

The Crucible Literary Essay free essay sample

Abigail commits many sins and manipulates many people so she can prevent herself from getting in trouble. It all began when she committed adultery. According to the Old Testament, lust is one of the seven deadly sins. Abigail’s lust for John Proctor provokes her to commit adultery with John who is married to Elizabeth. Even though John Proctor isn’t free of blame, Abigail has more responsibility for the affair. After John Proctor realizes that it is wrong to have an affair behind Elizabeth’s back, he tells Abigail â€Å" Abby, I may think of you softly from time to time. But I will cut off my hand before I’ll ever reach for you again. Wipe it out of mind. We never touched. † (Miller, 23) But Abigail says: â€Å"You loved me John Proctor, and whatever sin it is, you loved me yet. † (Miller, 24) She tries to convince John to be with her even though she knows it is wrong. We will write a custom essay sample on The Crucible Literary Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page She thinks John will be with her if his wife is gone and tries to curse Elizabeth when she is in the woods dancing with Tituba and other girls. Then she tries to manipulate other girls to help her get what she wants. Abigail is very manipulative. After being accused of witchcraft when she was caught dancing in the forest, she manipulates other girls to do as she says to avoid getting in trouble. At the beginning of Act I, Abigail says to the girls: Now look you. All of you. We danced. And Tituba conjured Ruth Putnam’s dead sisters. And mark this. Let either of you breathe a word, or the edge of a word about the other things, and I will come to you in the black of some terrible night and I will bring a pointy reckoning that will shudder you. Miller, 20) This shows that Abigail is threatening the girls to listen to her and do as she says so Abigail can stay out of trouble. When Abigail knows that she is able to easily influence the girls, she abuses her power by making false accusations. Abigail starts to make false accusations when she is at Parris’s house after seeing Tituba confess and get saved by God. She knows confessing and accusing other people of associating with the Devil wi ll allow her to be saved too. At the end of Act I, Abigail says:† I saw Goody Hawkins with the Devil†¦ I saw Goody Booth with the Devil! (Miller, 48) Afterwards, Abigail starts to gain more power because people believe she has the ability to see who has associated with the Devil. Abigail abuses her power to accuse even more innocent people. One day, Elizabeth Proctor finds out that Abigail accused her of practicing witchcraft. She says to John: â€Å"It is her dearest hope, John, I know it. There be a thousand names; why does she call mine? She thinks to take my place, John. † (Miller, 61) This shows that Abigail is accusing Elizabeth because she is spiteful that Elizabeth is married to John. Many other people are accused and eventually, those who are accused but do not confess are put to death. The power and influence Abigail has over the people of Salem has resulted in the death and misery of many people. Her false accusations made the court suspicious of the accused victims. Those who didn’t want to lie to the judges, such as John Proctor and Martha Corey are hung. However, â€Å"twenty years after the last execution, the government awarded compensation to the victims still living, and to the families of the dead. This means all of the people who were executed or convicted were punished wrongfully. Abigail is indirectly responsible for the death of many citizens of Salem. If she hasn’t practiced witchcraft or accused people, the witchcraft hysteria in Salem wouldn’t have started. Abigail is a hypocrite who falsely accuses others of practicing witchcraft while committing countless sins herself. Her influence over the people of Salem has caused the death of many innocent people. Ultimately, she is the villain of â€Å"The Crucible†.