Mississippi Burning- the Use of Power free essay sample

Stage 1: English applications Discuss the theme of power, what is power? What forms of power are presented in the film? Who has the power (How/why)? Who is powerless? How has power obtained? How is power maintained? How is power used and abused? Does the balance of power change? The film Mississippi burning presents a strong theme of power, throughout the film it shows both lack of power for some and also the ways others can abuse it. The film accurately demonstrates how little equality and respect was shown to the African Americans and how powerless they were during those times in our past. The definition of power is the possession of control or command over others; authority this is presented through the film although its more intense then Just control, in Mississippi burning the control that the white community holds over the black one is so strong that the black people are so powerless they dont even know how to defend themselves when their lifes are in danger. We will write a custom essay sample on Mississippi Burning- the Use of Power or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The authority figures of the town have a very deranged mind set, and abuse their ower by doing disgraceful acts they see as fair business. They are convinced they are so powerful that they can even overrule the courts from making Mississippi a segregated state. This is shown when the quote In the courts of Mississippi, they have been reminded, that they cannot, by force, turn our communities into replicas of their communities is used. The saying knowledge is power is highly relevant and related to this film. At the KKK meeting the speech given refers to how powerless the FBI is as they have such a lack f knowledge and evidence on the disappearance of the 3 civil rights workers. These federal policeman you see around here prying into our lives, violating out civil liberties have learned that they are powerless against us if every single Anglo-Saxon Christian one of us stands together! The whole town is brainwashed into telling a lie and exercising their own individual power by having knowledge Something the FBI lacks earlier in the film. Not only is it Just the theme of the movie that is power but each individual charac ter n the film has their own rank of power. Each character is very varied as to how much or little power they possess. The local police not only abuse their power when treating the black community unfairly they also abuse their power to the people of their own community this is very clearly shown when Mrs Pell is powerless against her husbands rage. Not only do I HAVE the guts I have the AUTHORITY! is a very interesting quote said by Mr Ward when quarrelling with Mr Anderson. This shows that there is even

George Rogers Clark in the American Revolution

George Rogers Clark in the American Revolution A notable officer during the American Revolution (1775-1783), Brigadier General George Rogers Clark earned fame for his exploits against the British and Native Americans in the Old Northwest. Born in Virginia, he trained as a surveyor before becoming involved with the militia during Lord Dunmores War in 1774. As the war with the British commenced and attacks on American settlers along the frontier intensified, Clark obtained permission to lead a force west into present-day Indiana and Illinois to eliminate British bases in the region.   Moving out in 1778, Clarks men conducted a daring campaign that saw them take control of key posts at Kaskaskia, Cahokia, and Vincennes. The last was captured following the Battle of Vincennes which saw the Clark use trickery to aid in compelling the British to surrender. Dubbed the Conqueror of the Old Northwest, his successes significantly weakened British influence in the area.   Early Life George Rogers Clark was born November 19, 1752, at Charlottesville, VA. The son of John and Ann Clark, he was the second of ten children. His youngest brother, William, would later gain fame as the co-leader of the Lewis and Clark Expedition. Around 1756, with the intensification of the French Indian War, the family left the frontier for Caroline County, VA. Though largely educated at home, Clark did briefly attend Donald Robertsons school along with James Madison. Trained as a surveyor by his grandfather, he first traveled into western Virginia in 1771. A year later, Clark pressed further west and made his first trip to Kentucky. Surveyor Arriving via the Ohio River, he spent the next two years surveying the area around Kanawha River and educating himself on the regions Native American population and its customs. During his time in Kentucky, Clark saw the area changing as the 1768 Treaty of Fort Stanwix had opened it to settlement. This influx of settlers led to increasing tensions with the Native Americans as many tribes from north of the Ohio River used Kentucky as a hunting ground. Made a captain in the Virginia militia in 1774, Clark was preparing for an expedition to Kentucky when fighting erupted between the Shawnee and settlers on the Kanawha. These hostilities ultimately evolved into Lord Dunmores War. Taking part, Clark was present at the Battle of Point Pleasant on October 10, 1774, which ended the conflict in the colonists favor. With the end of the fighting, Clark resumed his surveying activities. Becoming a Leader As the American Revolution began in the east, Kentucky faced a crisis of its own. In 1775, land speculator Richard Henderson concluded the illegal Treaty of Watauga by which he purchased much of western Kentucky from the Native Americans. In doing so, he hoped to form a separate colony known as Transylvania. This was opposed by many of the settlers in the area and in June 1776, Clark and John G. Jones were dispatched to Williamsburg, VA to seek aid from the Virginia legislature. The two men hoped to convince Virginia to formally extend its boundaries west to include the settlements in Kentucky. Meeting with Governor Patrick Henry, they convinced him to create Kentucky County, VA and received military supplies to defend the settlements. Before departing, Clark was appointed a major in the Virginia militia. The American Revolution Moves West Returning home, Clark saw fighting intensify between the settlers and Native Americans. The latter were encouraged in their efforts by the Lieutenant Governor of Canada, Henry Hamilton, who provided arms and supplies. As the Continental Army lacked the resources to protect the region or mount an invasion of the Northwest, defense of Kentucky was left to the settlers. Believing that the only way to halt Native American raids into Kentucky was to attack British forts north of the Ohio River, specifically Kaskaskia, Vincennes, and Cahokia,   Clark requested permission from Henry to lead an expedition against enemy posts in the Illinois Country. This was granted and Clark was promoted to lieutenant colonel and directed to raise troops for the mission. Authorized to recruit a force of 350 men, Clark and his officers sought to pull men from Pennsylvania, Virginia, and North Carolina. These efforts provided difficult due to competing manpower needs and a larger debate regarding whether Kentucky should be defended or evacuated. Kaskaskia Gathering men at Redstone Old Fort on the Monongahela River, Clark ultimately embarked with 175 men in mid-1778. Moving down the Ohio River, they captured Fort Massac at the mouth of the Tennessee River before moving overland to Kaskaskia (Illinois). Taking the residents by surprise, Kaskaskia fell without a shot fired on July 4. Cahokia was captured five days later by a detachment led by Captain Joseph Bowman as Clark moved back east and a force was sent ahead to occupy Vincennes on the Wabash River. Concerned by Clarks progress, Hamilton departed Fort Detroit with 500 men to defeat the Americans. Moving down the Wabash, he easily retook Vincennes which was renamed Fort Sackville. Back to Vincennes With winter approaching, Hamilton released many of his men and settled in with a garrison of 90. Learning that Vincennes had fallen from Francis Vigo, an Italian fur trader, Clark decided that urgent action was required lest the British be in a position to reclaim the Illinois Country in the spring. Clark embarked on a daring winter campaign to retake the outpost. Marching with around 170 men, they endured severe rains and flooding during the 180-mile march. As an added precaution, Clark also dispatched a force of 40 men in a row galley to prevent a British escape down the Wabash River. Victory at Fort Sackville Arriving at Fort Sackville on February 23, 1780, Clark divided his force in two giving command of the other column to Bowman. Using terrain and maneuver to trick the British into believing their force numbered around 1,000 men, the two Americans secured the town and built an entrenchment in front of the forts gates. Opening fire on the fort, they compelled Hamilton to surrender the next day. Clarks victory was celebrated throughout the colonies and he was hailed as the conqueror of the Northwest. Capitalizing on Clarks success, Virginia immediately laid claim to the entire region dubbing it Illinois County, VA. Continued Fighting Understanding that the threat to Kentucky could only be eliminated by the capture of Fort Detroit, Clark lobbied for an attack on the post. His efforts failed when he was unable to raise enough men for the mission. Seeking to regain the ground lost to Clark, a mixed British-Native American force led by Captain Henry Bird raided south in June 1780. This was followed in August by a retaliatory raid north by Clark which struck Shawnee villages in Ohio. Promoted to brigadier general in 1781, Clark again attempted to mount an attack on Detroit, but reinforcements sent to him for the mission were defeated en route. Later Service In one of the final actions of the war, Kentucky militia was badly beaten at the Battle of Blue Licks in August 1782. As the senior military officer in the region, Clark was criticized for the defeat despite the fact he had not been present at the battle. Again retaliating, Clark attacked the Shawnee along the Great Miami River and won the Battle of Piqua. With the end of the war, Clark was appointed superintendent-surveyor and charged with surveying land grants given to Virginian veterans. He also worked to help negotiate the Treaties of Fort McIntosh (1785) and Finney (1786) with the tribes north of the Ohio River. Despite these diplomatic efforts, tensions between the settlers and Native Americans in the region continued to escalate leading to the Northwest Indian War. Tasked with leading an force of 1,200 men against the Native Americans in 1786, Clark had to abandon the effort due to a shortage of supplies and the mutiny of 300 men. In the wake of this failed effort, rumors circulated that Clark had been drinking heavily during the campaign. Incensed, he demanded that an official inquiry be made to repudiate these rumors. This request was declined by the Virginia government and he was instead rebuked for his actions. Final Years Departing Kentucky, Clark settled in Indiana near present-day Clarksville. Following his move, he was plagued by financial difficulties as he had financed many of his military campaigns with loans. Though he sought reimbursement from Virginia and the federal government, his claims were declined because insufficient records existed to substantiate his claims. For his wartime services Clark had been awarded large land grants, many of which he was ultimately forced to transfer to family and friends to prevent seizure by his creditors. With few remaining options, Clark offered his services to Edmond-Charles Genà ªt, the ambassador of revolutionary France, in February 1793. Appointed a major general by Genà ªt, he was ordered to form an expedition for drive the Spanish from the Mississippi Valley. After personally financing the expeditions supplies, Clark was forced to abandon the effort in 1794 when President George Washington forbade American citizens from violating the nations neutrality. Aware of Clarks plans, he threatened to dispatch US troops under Major General Anthony Wayne to block it. With little choice but to abandon the mission, Clark returned to Indiana where his creditors deprived him of all but a small plot of land. For remainder of his life, Clark spent much of his time operating a gristmill. Suffering a severe stroke in 1809, he fell into a fire and badly burned his leg necessitating its amputation. Unable to care for himself, he moved in with his brother-in-law, Major William Croghan, who was a planter near Louisville, KY. In 1812, Virginia finally recognized Clarks services during the war and granted him a pension and ceremonial sword. On February 13, 1818, Clark suffered another stroke and died. Initially buried at Locus Grove Cemetery, Clarks body and those of his family were moved to Cave Hill Cemetery in Louisville in 1869.

Suppletion Definition and Examples in English Grammar

Suppletion Definition and Examples in English Grammar In morphology, suppletion is the use of two or more phonetically distinct roots for different forms of the same word, such as the adjective bad and its suppletive comparative form worse. Adjective: suppletive. According to  Peter O. Mà ¼ller et al., the term strong  suppletion is  used where the allomorphs are highly dissimilar and/or have different etymological origins, as in the adjective forms good and best. We speak of weak suppletion if some similarity is discernible, as in the words five and fifth (Word-Formation: An International Handbook of the Languages of Europe, 2015). Examples and Observations Bad - worse is a case of suppletion. Worse is clearly semantically related to bad in exactly the same way as, for example, larger is related to large, but there is no morphological relationship between the two words, i.e. there is no phonetic similarity between them.(J.R. Hurford et al., Semantics: A Coursebook, 2nd ed. Cambridge University Press, 2007)Suppletion is said to take place when the syntax requires a form of a lexeme that is not morphologically predictable. In English, the paradigm for the verb be is characterized by suppletion. Am, are, is, was, were, and be have completely different phonological shapes, and they are not predictable on the basis of the paradigms of other English verbs. We also find suppletion with pronouns. Compare I and me or she and her. Suppletion is most likely to be found in the paradigms of high-frequency words. . ..(Mark Aronoff and Kirsten Fudeman, What Is Morphology? 2nd ed. Wiley-Blackwell, 2011) Good, Better, Best The forms good, better and best, which belong to the adjective good . . . show suppletion since the relationship between the morphs representing the root morpheme is phonologically arbitrary. It would plainly make no sense to claim that there is a single underlying representation in the dictionary from which go and went or good and better are derived. The best we can do is to content ourselves with listing these allomorphs together under the same entry in the dictionary. (Francis Katamba, English Words, 2nd ed. Routledge, 2005) Origins of the Forms of Be and Go The Old English verb for be, like its Modern English counterpart, combined forms of what were originally four different verbs (seen in the present-day forms be, am, are, was). Paradigms that thus combine historically unrelated forms are called suppletive.Another suppletive verb is gan go, whose preterit eode was doubtless from the same Indo-European root as the Latin verb eo go. Modern English has lost the eode preterit but has found a new suppletive form for go in went, the irregular preterit of wend (compare send-sent). (John Algeo and Thomas Pyles, The Origins and Development of the English Language, 5th ed. Thomson Wadsworth, 2005). Origin of the Term  Suppletion in Linguistics The term suppletion gradually makes its way into grammatical descriptions and other linguistic works in the late 19th century (Osthoff 1899; Thomas 1899:79). In grammars it was probably triggered by the preceding notion of a defective paradigm; e.g. if a verb lacks a form in a certain category, it is supplied by some other verb.In linguistic theory of the 20th century, suppletion came to be fully established as a concept with the advent of structuralism, where the relation between form and meaning as well as the understanding of paradigmatic relationships became very important for a synchronic language description. (Ljuba N. Veselinova, Suppletion in Verb Paradigms: Bits and Pieces of the Puzzle. John Benjamins, 2006) Etymology From the Latin, to supply, make up a whole Pronunciation: se-PLEE-shen

Summary Essay Example | Topics and Well Written Essays - 500 words - 54

Summary - Essay Example The time he was away, he could not help the people, and this made him feel powerless. He wondered around like a person without vision, and when his vision came, it just appeared like a mere dream. His powers were gone and he thought they would not come back. After retuning back, people told him to heal a sick man, and he was afraid that his powers would not work. Fortunately, his powers did not disappoint him because he continued healing sick people (Neihardt 18). Children died of measles, and this became worse because most of them were suffering from hunger. The people become hopeless and desperate and they felt they had no solution to their problem. At the time, he came back there was some rumor spreading around the people. The news was being talked by every body, and this is the first time he heard of it. The rumor was received by the ogalalas first and then it was passed to the people by the Shoshones. When he initially heard of the news, he never believed it because he felt it was mere rumor from people. There was mixed reaction between the people, as some believed the news while some did not (Neihardt18). The news was about a sacred man who lived in the west at the top of the mountains, people believed the man had a way to help the Indians by sending away the wasichus. He was said to have a way of bringing back the dead and explain how a new earth was to be formed. The people sent three men to talk to the sacred man and clarify whether the matter was true. People held a crucial meeting to hear what the three men had to say. He never participated in the meeting because he did not believe the news. He believed that desperation made people believe the news just as a hungry man hopes for plenty of food to shower on him. The three men said that they were told that another world was to come from the west like a passing cloud (Neihardt 19). This world was to clear everything that was old and dying.

Family law Essay Example | Topics and Well Written Essays - 2000 words - 1

Family law - Essay Example No institution indeed more nearly concerns the very foundations of society†¦.than that of marriage†1. It is evident that the relationship between law and social behaviour has always posed a difficult balancing act for legislators. Any social issue or trend inherently proliferates at a staggering rate with any responsive legislation arguably being out of date and inadequate on implementation. In English law, the classic paradigm of marriage is defined by the famous dictum of Lord Penzance in Hyde v Hyde was stipulated as the â€Å"voluntary union for life of one man and one woman to the exclusion of all others2†. This definition clearly asserts the heterosexual nature of marriage, which is further bolstered by the provisions of section 11(c) of the Matrimonial Causes Act 1973 (MCA), which provides that a marriage shall be void on grounds that the â€Å"parties are not respectively male and female†. However, some commentators have criticised this legal position and Bradney asserts that â€Å"this principle has a mythical status in English law, widely cited disregarding its inherent legal falsity†3. Indeed, it is further arguable in light of the Civil Partnership Act 2004 and the Gender Recognition Act 2004 that the basis upon which section 11(c) of the MCA and the Hyde definition of marriage operates is now doubtful and the focus of this analysis is to critically evaluate the extent to which the traditional legal definition of marriage is still applicable to English law in light of recent developments. In doing so, I shall evaluate the traditional legal definition of marriage and how this legal framework for regulating relationships has come under fire for excluding valid relationships outside purely heterosexual union. If we consider the basis of the traditional definition of marriage, English law has characteristically adopted a conventional position of asserting the primacy of heterosexual union4. O’Donovan

George and Lennie Essay Example for Free

George and Lennie Essay All the characters played in the novel Of Mice and Men are lonesome, living an empty life everyday consisting of mainly hard labor. The characters all live a very disheartening life, with the lack of happiness, love and affection in their lives. This can be seen also when George mentions that ranch workers are the loneliest people in the world and dont belong nowhere. Of the many characters in the novel, Curleys wife might be one of the most pathetic and reviled of the outsiders. Steinbeck introduces her to us as an outcast, where she is isolated from the community. Being a minor character in the novel, Steinbeck manages to illustrate her as a character that deeply influences the lives of the main characters George and Lennie. Throughout the whole novel, Curleys wifes name is never mentioned. This initiates the readers to feel the sense of belonging of Curleys wife to Curley and to emphasize as an pariah, being feared of, leaving her with nobody to talk to and her identity as a mystery. Apart from that, Curleys wife is portrayed as the only female in the ranch, and although she is married to Curley, the bosss son, giving her a high status at the ranch, they are psychologically separated, and are never witnessed together, leaving her desperate for camaraderie. Her desire of attention and escape from loneliness leads her to try to seek attention from other men working in the ranch by flirting. Her coquettish actions and inappropriate dressing leads other characters to think of her as a tart. The ranch workers are uneasy about this and avoid her in fear of being reprimanded by Curley which may cost them to lose their jobs innocently. She is first introduced by Steinbeck when she comes into the bunkhouse disrupting a conversation that Lennie and George are holding. The depiction is dramatic, Both men glanced up, for the rectangle of sunshine in the doorway was cut off. This suggests that she has obscured the light, and darkened the room with her presence. This gives a dark and threatening image. Steinbeck describes the image of her standing and peering through the door, heavily made-up with full rouged lips and her fingernails being applied with red nailpolish. The fact that she was looking in through the door standing there accentuates her as an outsider. She is also described wearing red mules and with bouquets of red ostrich feathers on them. The constant repetition of the word red used in the novel to describe Curleys wife portrays her as one who is dangerous because the color red is quite provocative and has connotations such as love, passion and danger. Her hair hung in little rolled clusters, like sausages implies the extensive amount of time she has, being alone with nothing better to do than to curl her hair. Her inappropriate body language proves how she dreadfully tries to seek attention and flirts openly with men as she positions herself against the door frame so that her body was thrown forward. She smiles archly and twitch(es) her body. This gives the reader the general impression that Curleys wife is an attractive young lady who seeks attention of men. Georges immediate comments such as Jesus, what a tramp, and So thats what Curley picks for a wife and reactions to Curleys wife, however, allows the reader to realize that she is a potential threat to George and Lennie. George fumes when he knows of Lennies admiration of her being one who is purty and fiercely tells him not to even take a look at that bitch and refers to her as poison and jail bait and to leave her alone. It is obvious that she longs for friends and for someone to talk to, however, males on the ranch dislike her because they see has as one who is a magnet to trouble.

A Life Changer in the Mountains Essay -- Personal Narrative Writing

I am proud to be a snowboarder in my home state of Minnesota. Its special climate and terrain has forced us to look at the technical aspects of the sport and focus on that because we do not have the large mountains to go on long rides all day. As I look back on my snowboarding days back home, I see many stories that I will take with me for a lifetime. However, my most memorable moment in snowboarding happened in the mountains of Utah. Ever year my girlfriend’s family and I take a trip to Salt Lake City, Utah, and snowboard the surrounding ski resorts in the area. Our first year, by far, was the most memorable moment. This was the first time I actually snowboarded in the mountains in the west. So as we embarked on our snowboarding trip, our ignorance led us to do some stupid and crazy things when we were there. The morning was cool and crisp, and the snow reflected the bright, shiny rays of the sun. The day was perfect for snowboarding in the mountains of Utah. The forecaster on the radio rambled on about how such a nice day it was going to be in the mountains. My girlfriend’s brothers, Sam and Scott, and I were excited, and we quickly packed our items that we thought we needed for the day. We got in the car and rushed up the windy road to the ski resort. We threw on our clothing, bought our tickets, and darted to the tram to the top of the mountain. Riding up that tram was so peaceful. The mountains were around us, and the snow was blowing off the tops of the peaks around us. Everything was quiet but the rustling of the brisk wind. The smell of the crisp dry air permeated my nostrils. We knew today was going to be a great day before us. Our morning rides were of such ecstasy. We had ankle deep powder, and ... ...rder. When we found a patch of snow that wasn’t moving, we sent a praise to God for having his hand over us. We then turned around and watched the snow crumble down the hill and stop at the bottom. All of us were panting a sigh of relief. None of us could talk at that moment. We didn’t know what to say. We then headed down to the chairlift another way. We got on the chairlift, and headed up the mountain to which we proceeded to the front side of the mountain. When we saw the chalet, we all felt relief. We ran into the chalet with all of us trying to tell our adventurous story to anybody that would listen. That day we learned a great deal about the elements and terrain of the mountain of Utah. We knew that our Minnesota winters could not come close to preparing us for Utah mountain winters. This is a story that I will never forget as long as I love.

“Whitebook”: Cross-Marketing Platform for Luxury Brands in Japan

Ad-comm Group â€Å"Whitebook†: Cross-marketing Platform for Luxury Brands in Japan 1. What is a Whitebook? What role(s) does it play in the Marketing strategy of Ad-comm’s client companies? Answers 15 lines maximum. Whitebook is a cross marketing platform, a magazine that is published in Japan every 4 months and which displays nine luxury brands in nine diverse types of product. The magazine is customized for each luxury sponsors. The Whitebook plays an important role in terms of marketing strategy as it is a brand ambassador and CRM tool.As the Whitebook is mainly distributed through sponsors, the Whitebook targets a prequalified small group of costumers but right ones, right at the beginning. Being displayed in the magazine can be seen a recognition of being a top luxury brand and be therefore an award. The Magazine creates a strong relationship between the brands and the costumers, as the costumers feel privileged to receive special attention from the brand. Moreove r the Whitebook organizes event as well, which gathers customers and one brand.Those events gives the opportunity for luxury brands to create a personal relationship (â€Å"face-to-face† relationship) with its customers, by telling its heritage and answering questions. 2. Take the perspective of the general manager of Porsche Japan. How would you assess the cost effectiveness or ROI of investing 20 million Yen a year to sponsor Whitbook? Would you be willing to be a sponsor? Why or why not? Answer by using a break-even analysis, and by calculating the expected customer lifetime value (i. e. oday’s expected value of a customer’s purchases over the course of his/her life as a Porsche customer). 1 to 2 pages. a. You must know what a break-even analysis is: this is when your return/revenue covers your investment – in other words: how many cars to sell to repay for the investment in Whitebook? b. Customer Lifetime value: refer to the last class definition â₠¬â€œ expected value of a customer over the course of his/her life as a customer = selling price of a Porsche x number of Porsches purchased in a lifetime.Be creative by using the data of the case and common sense. There is no magic formula. I will take your assumptions into consideration. c. Then the cost effectiveness can be assessed by comparing to competitive offerings Porsche sales increased by 4. 55 ( 3000/658= 4. 55 – p. 8) in 6 years. For a luxury brand, democratization of the product also means loss of prestige and exclusivity. Whitebook is a way to keep the luxury image of the brand by creating a special relationship with the best costumers. 20 million Yen represents 2. % of the total marketing budget (p. 8). Assuming that an average price of Porsche is 75 000$ USD , in 6 years they have sold for 175 650 000$ (75 000 x 2320) . 20 million Yen is equal to 214 241. 04$ USD which corresponds to 1 285 446. 24$ USD in 6 years. In terms of break-even analysis and still assu ming the average price of 75 000 $, they need to sell 3 cars (2. 86) (214 241. 04 / 75 000) per year to repay their investment in Whitebook. However, the case mentions that â€Å"10% of the VIP customers own 8-9 Porsches† (p. ), therefore we can assume that Porsche company sells at least 3 cars per year and therefore sponsoring Whitebook is profitable. In terms of Costumer Lifetime value, we shall still assume the average price of 75 000$ USD per car and the number of Porsches purchased in a lifetime of 8. 5 (â€Å"8-9 Porsches† own over lifetime – p. 8). The Costumer Lifetime Value is therefore equal to 637 500 (75 000 x 8. 5). Finally, in terms of cost effectiveness, if we look at exhibit 9, we see that the manufacturer's suggested retail price of Whitebook is best advantageous compared to other selected print media in Japan.The manufacturer's suggested retail price is relatively low (5 000 000 Yen) compared to the number of pages and the location. Let’ s take 25ans’. The MSRP is 4 200 000 Yen for 2 pages on the back cover; compared to 800 000Yen more for Whitebook (therefore 1. 19 more expensive (5 000 000 / 4 200 000 = 1. 19) ) for 3 times more pages inside the magazine for Whitebook. It is then clear that Whitebook is more profitable compared to less expensive magazines in terms of cost effectiveness. Moreover 25ans’ targets women’s luxury, however Porsche and fast cars are commonly known to be of mainly great interest for men.Concerning Esquire, the MSRP is 3 200 000 Yen of 2 pages on the back cover, Whitebook is 1 800 000 more (therefore 1. 5626 more expensive (5 000 000 / 32 000 000)) for 3 times more pages inside the magazine. Thus, Whitebook magazine is more profitable than Esquire. Moreover Esquire targets Men’s fashion/lifestyle only, however purchasing a Porsche can also involve women (Porsche Cayenne for example). Concerning Nikkei Business, the MSRP is 5 680 000 Yen of 2 pages on the back co ver which target business customers. Compare to Whitebook, Nikkei Business is 1. 36 more expensive than Whitebook for less pages. Moreover the Nikkei Business target only business Concerning Asahi Newspaper, the MSRP is 22 500 000 Yen for full page. Compare toe Whitebook, Asahi Newspaper is 4. 5 more expensive. Moreover, Asahi Newspaper targets general public, however Porsche wants to keep the luxury prestige and exclusive image of the brand by investing in a magazine, the target readers doesn’t therefore correspond to the main aim of Porsche. In conclusion, Whitebook is the best investment in terms of cost effectiveness compared to competitive offerings. . Put yourself in the shoes of Andreas Dannenberg. Whitebook exploits opportunities (and leverages strength, addresses weaknesses, and counter threats) in the luxury market and advertising industry, and it helps Ad-comm stay ahead of potential capability improvements by Japanese and multinational competitors. What is Whitebo ok to you? What role(s) does it play in the marketing strategy of Ad-comm itself? Answer by using a SWOT analysis (for Ad-comm) to understand internal and external strategic position. 1 to 2 pages. In terms of Strengths: Whitebook enables to be independent from Japanese Players * Doesn’t have to be subcontracted by Japanese agencies * Target the right costumers * Plays a role of CRM tool * Create privilege relationships between the brands and the costumers * Maintain the luxury and exclusive image of the sponsors * Create events to build a face to face relationship and build a trust relationship in the long run with VIP costumers -> the brand tells stories and heritage to the customer and the Japanese consumption, customers are choosing a brand mainly because of its heritage, recommendations of experts and experiences of family and friends. Plays a role of brand ambassador * Enable luxury companies to display the corporate portfolio * Enable luxury brands to make their cash f lows easier In terms of Weaknesses: * Limited to Japanese market * Limited to the Japanese market * Implementation on international market requires global corporate decision In terms of Opportunities: * Cross-marketing platform * Select prequalified targeted and top-tier customer Create a unique virtual experience for privilege guests as well trough its website and entry key * Track behaviors of target customers * The website tracks behaviors of target customers * Create events which can be an opportunity to launch a new product to a right target costumer * Enable luxury companies to get new costumers * Work as a CRM tool In terms of Threats: * No competitors at the moment because is very selective and the nurture the relationship with the brand. However, competitors can come in the market, target also luxury clientele with more luxury brands or more subcategories * New competitors can come and create other type of cross-marketing platform like a privilege club which enables the bra nds to meet * New competitors can come an create the same magazine suited for the global market or USA market which number of customers are greater 4. What would you do with the expansion opportunities described at the end of the case (pp. 10-13)? Would you pursue: (a) increasing the number of sponsors I the current Whitebook? b) replicating the current Whitebook in overseas market; or (c) developing an alternative Whitebook focused on the new â€Å"edgy† brand market? Why? Answer with Pros and Cons in 1 to 2 pages. (a) Increasing the number of sponsors I the current Whitebook Pros: * Increase flexibility when planning events * Increase quantity of events (number of events) * Increase quality of events, as more VIP customers and sponsor companies are available * Increase the use of CRM tool * Make the relationship between brand and consumer more visible Cons: Additional cost could offset the fixed costs of production * Losing credibility * Losing trust with the brands * Losin g luxury appeal because luxury is based on scarcity and exclusivity (b) Replicating the current Whitebook in overseas market (the best option because:) Pros: * Minimize additional effort and attention required to Whitebook * Provide learning opportunity for the account managers * Can introduce new categories in the book * Multinational sponsor already present in the Japanese version can be included in the overseas version * Already implemented in US, SingaporeCons: * There’s a small budget required by sponsors * The decisions so fare are regional and not on corporate level * Changing the marketing strategy at a global level will be uncontrollable for Whitebook unless they change the whole corporate structure, which possible (c) Developing an alternative Whitebook focused on the new â€Å"edgy† brand market Pros: * Maintain most loyal costumers * Help to acquire innovative customers * Guarantee of 50 000 targeted customers * Involves high-margin brand segments Developin g new relationships with new companies Cons: * Should redirect the target customers on young customers * Being part of a community takes out their own personality and uniqueness * Because edgy brands target young customers and customers prefer interactive marketing tools so edgy brand prefer to invest their marketing budget and events or promotions rather that printing marketing * Change the value of luxury image of the book * Because luxury is based on exclusivity and scarcity, including edgy brands will damage this luxury image

British Art-William Blake

Though William Blake is held today as one of the premier poets of the pre-Romantic era, his contributions as a painter is often overlooked. Like his poetry, his paintings and etchings reflect his deeply held religious beliefs, as well as the many questions he had not only about faith but the nature of existence. Reflecting a sensibility that was unusual by the standards of the day, Blake’s choice of subject matter for his paintings ran from traditional biblical scenes to gothic depictions of ghouls and creatures from Hell sent to tempt and torment humanity.His illuminated printing also helped create significant depth in his poetry, adding to the impact of the words, and often reflected the same biblical concerns and reverences that Blake held for his Christian beliefs. Combining the gothic with a proto-Romantic sensibility, William Blake created art that not only reflected his religious beliefs, but also borrowed from biblical, literary, mystical, and personal inspirations to create unique art that remains as compelling as his poetry and speaks volumes of the creative genius of the man.Though many in the modern day consider William Blake one of the seminal poets of the early Romantic period, Blake he did not support himself as a poet during his life but got by on patronage and commissions for engraving and painting. His projects were most often literary and religious in nature and included the Book of Job and other scenes from the Bible; Chaucer’s Canterbury Pilgrims; Milton’s Paradise Lost and Paradise Regained.His eccentricity and imaginative intensity, which seemed like madness to more than a few of his contemporaries, came from Blake’s childhood fill by such events as beholding God’s face pressed against his window, seeing angels among the haystacks, and being visited by the Old Testament prophet, Ezekiel (Abrams, 2000, p. 36). When his brother died in 1887, Blake claimed that he saw his â€Å"released spirit ascend heave nwards, clapping its hand for joy,† and soon after, this spirit would visit him with a critical revelation of the method of â€Å"Illuminated Printing† that he would use in his major poetical works.His obscurity as a poet was due in part to the difficulty of his work after the mid-1790s but chiefly to the very limited issue of his books, a consequence of the painstaking and time-consuming process of his â€Å"Illuminated Printing. † Blake’s illuminated printing allowed him to not only publish his poetry but also create art to compliment it.The books included many etchings, most often colored in dramatic fashion, that depicted many of Blake’s religious and social concerns. He prophesized, included biblical satire and concerns, and addressed timely subjects such as the suffering he observed and the rampant state of religious hypocrisy in London. As Blake’s mythical poetic character Los said, speaking for all imaginative artists, â€Å"I must C reate a System or be enslaved by another Man’s† (Abrams, 2000, p. 27).In Songs of Innocence and of Experience, Blake reflects the increasing shift of Western society towards a more secular, independent mode of thinking. To Blake, the simple joy to be had in venturing the countryside to hear the songs of the birds is more valuable than learning science from books, or religion from the scriptures, and in his work Blake suggests that children are inherently and naturally good, and only through the systems of man are they corrupted and robbed of joy.This new faith of Blake in the natural goodness of humans contradicts the concept of the fall of Man, espousing that the malaise of modern culture is a mode of psychic disintegration and of resultant alienation from oneself, one’s world, and one’s fellow human beings (Abrams, 2000, p. 39). To Blake, like later poets of the Romantic age, the only hope of recovery for humanity rested in reintegration into the social and natural worlds, as well as adherence to the incorruptible word of God.In Songs of Innocence, Blake combines many of his social and religious views into an etching accompanying his poem, â€Å"The Little Black Boy. † In some copies, Blake tinted the black boy’s skin as light as the English boy’s, while in others he colored them differently; while the heavenly scene that Blake depicts shows both boys sheltered by a tree and welcomed by Christ, it also puts the black boy outside of the inner circle formed by the curve of Christ’s body and the praying English boy.Blake depicted the racism of London by showing the little black boy as not a part of the configuration of the prayer, but rather a witness to it, stroking the hair of the English boy who has no regard for him (Abrams, 2000, p. 45). By depicting the innocent scene with Christ as he does, Blake is showing how Christian society often excludes those that do not fit the right social criteria. This uni que aspect of Blake’s religiousness was one of the main precursors to the spirit of freedom and equality that would come to dominate the Romantic era.Blake hoped to reach a wider audience with a private exhibition of his illustrations in 1809, but his adventurous originality, coupled with his cantankerous and combative personality, left him largely ignored, except by a few harsh critics. At the time of his death in 1827, he was impoverished and almost entirely unknown except to a small group of younger painters, and only decades after his life did interest begin to grow in his literary and artistic contributions.The overwhelming theme in the works of Blake is religion. During his life, Blake declared that â€Å"all he knew was in the Bible† and that â€Å"The Old and New Testaments are the Great Code of Art. † This is an exaggeration of the truth that all his religious and prophetic art deals with some aspects of the overall biblical plot of the creation and the Fall, the history of the generations of humanity in the fallen world, redemption, and the promise of a recovery of Eden and of a New Jerusalem (Abrams, 2000, p. 37).Though Blake spent considerable time on his illuminated printing, his continuous experimentation with form and artistic expression led to a series of large color prints of massive size and iconic designs. Though no commission or public exhibition is recorded, and the exact intensions of the artist and the works’ creation remain unknown, the prints continue to reflect Blake’s literary and biblical concerns, featuring twelve designs with subjects drawn from the Bible, Shakespeare, Milton, and Enlightenment subjects such as Newton (Barker, 2004).Once again, Blake treads the fine line between religious faith and faith in humanity to understand existence and create magnificent works of beauty. However, unlike many of the artists that would follow him, Blake’s art displayed many of his preferences for the medieval and gothic art of the centuries prior. Blake was not alone in his interest in gothic culture, and a great gothic revival swept through England, Europe, and North America towards the end of the eighteenth century.Often reflected best in the dramatic spires of architectural creations of the time, Blake saw these architectural and sculptural accomplishments as the perfect embodiment of his artistic ideal, where spirituality and aesthetic values were inseparable (Tate Britain, 2008). To Blake, the spiritual attributes of the gothic revival reflected the height of creative expression, and his art included many characteristics of the gothic style. In his engraving, Joseph of Arimathea among the Rocks of Albion helps express some of his Christian gothic ideals.The picture depicted the legendary figure that supposedly brought Christianity, as well as art to Blake, to ancient Britain, and Joseph is depicted as a melancholic artist reflective of Blake’s ideals (Tate Britain, 2008). Though Blake described his technique as â€Å"fresco,† it was more of a form of monotype which used oil and tempera paints mixed with chalks, painted onto a flat surface such as a copperplate or piece of millboard, and he simply pulled prints by pressing a sheet of paper against the damp paint, often finishing designs in ink and watercolor to make them each unique (Barker, 2004).Blake’s talent for painting religious icons caught the attention and won the patronage of Thomas Butts, who would become one of Blake’s biggest supporters. Using the Bible as he key source of inspiration, between 1799 and 1805, Blake produced one-hundred thirty-five watercolors and paintings for Butts; Blake used the Bible not merely as a historical, spiritual, and literary guide, but also the fundamental source of all human knowledge, even of the future (Tate Britain, 2008).In the religious paintings Blake produced for Butts, he employed the tempera technique believing it to be r epresentative of the spiritual art of the medieval times that inspired the gothic revival. Using his own symbolism in many of the religious scenes he depicts, Blake incorporates many of the Enlightenment ideals into his scenes. In one depiction of Christ, Blake depicts him as holding a compass, as meant to signify the predomination of reason, and shown in his other works, most famously in his portrayal of Isaac Newton (Tate Britain, 2008).Blake’s gothic style was also incorporated in his highly stylized religious subjects like The Great Red Dragon and the Woman Clothed in the Sun, which come directly from the Book of Revelation. Along with his depictions of Chaucer’s pilgrims and Dante’s themes of Catholicism, Blake continued to depict religion in his work until his death. Though William Blake is considered a precursor to the humanism and natural passion of the Romantic era, his religious beliefs dominated much of his work and his life.Unlike many religious arti sts, Blake retained his own unique views of religion, and did not shy away from depicting its flaws and misinterpretations. However, Blake continued to see the goodness of religion, as well as humanity, and did his best to combine the elements of the real world with that of the spiritual world. And, while Blake is still considered more of a poet than for his achievements in painting and etching, the complete picture of the artist is not complete without knowing his accomplishments in each art form, and understanding the importance that religion played in inspiring their creation.REFERENCES Abrams, M. H. (2000). William Blake: 1757-1827. The Norton Anthology of English Literature. 7th Ed. Vol. 1. New York: W. W. Norton & Company. Barker, E. E. (2004, October). William Blake (1757–1827). Timeline of Art History. New York: The Metropolitan Museum of Art. Retrieved April 22, 2008, from http://www. metmuseum. org/toah/hd/blke/hd_blke. htm Tate Britain. (2008). William Blake. Retri eved April 22, 2008, from http://www. tate. org. uk/britain/exhibitions/blake/blakethemes2. htm

Can vs. May

Can vs. May Can vs. May Can vs. May By Maeve Maddox Can and may belong to a category of verbs variously referred to as auxiliary, helping, modal, and defective. They are linguistic fossils, deriving from Old English conjugations that have dwindled through time to only one or two forms. May and its past form might come from OE magan, â€Å"may, to be able.† In modern English, may sometimes carries the sense of expressing permission. Some parents still teach their children to make requests with the word may rather than can. The routine goes like this: Child: Mother, can I play outside? Mother: I’m sure you can play outside. The question is, â€Å"May you?† Child: May I play outside? Mother: Yes, you may. In present tense, may and might are almost interchangeable. A subtle difference is that may can indicate a more likely possibility than might. For example, consider the following sentences: â€Å"I may go to Billy’s game.† â€Å"I might go to Billy’s game.† The use of may suggests a greater possibility than might. The first speaker, for example, may be a parent, while the second speaker may have little interest either in sports or in Billy and is merely being polite. Either may or might is acceptable in the present tense; in the past tense, might is almost always going to be the correct choice. For example, â€Å"He might have won the election if he hadn’t been so truthful.† The present form may could be used to indicate uncertainty about something that may or may not have happened in the past: â€Å"She may have intended a compliment when she said that about your hair.† When in doubt, use might. Can and could derive from OE cunnan, â€Å"to be able.† Present tense can conveys possibility and ability: â€Å"I can help with the painting.† It can also be used to make a statement about the future: â€Å"I can help you with the painting tomorrow.† Can is often used to pose a question that is really a strong request or command: â€Å"Can you stop your whining and just do your work?† â€Å"Can you hold the door for me?† Could is used in the past tense to talk about past ability or possibility. For example, â€Å"I could recite the alphabet before my older brother.† â€Å"You could have taken a short cut and arrived before the others.† Could can also be used in the present tense to couch a request: â€Å"Could you please tell me where I can park?† Can, could, may, and might all take the bare infinitive: â€Å"I can remember everything.† â€Å"I could wish for a second chance.† â€Å"She may go to New Orleans next year.† â€Å"They might spend the night in Joplin.† Note: In its most recognizable form, the English infinitive is written with the particle to in front of it: to go, to sing, to feel, to believe. This is called the â€Å"full infinitive.† When written without the to, it’s called the â€Å"bare infinitive.† The bare infinitive is sometimes called the â€Å"zero infinitive.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:50 Incorrect Pronunciations That You Should Avoid"Owing to" vs "Due to"Educational vs. Educative

Academic Literacies through Sustainability

Sustainable tourism’s main purpose is to create a balance between the maintenance of cultural integrity, protection of the environment and establishing social justice while promoting economic benefits. These encompass the three pillars of sustainability that include economic, socio-cultural and environmental.   Various key sustainability issues need to be considered in each of these pillars to be able to achieve sustainable tourism. In the economic pillar, the tourism operators ought to hire and source locally to ensure that income earned benefits the local community by improving their living standards. In the environmental pillar, the natural and man-made environment should be conserved. This includes water sources, forests, monuments, natural landmarks among others. People should not litter to maintain the beauty of places they visit and utilize environmental conservation strategies like considering walking and not disturbing flora and fauna. In the socio-cultural pillar, the aim is to promote the positive socio-cultural impacts of tourism while reducing the negative impacts. Here, the positive factors include the exchange of cultural values where sustainability enhances protection of the cultural heritage of a particular people and preserving local traditions. An argument can be placed that the economic pillar should be prioritized as tourism mostly brings about economic growth. However, for there to be sustainable tourism, all pillars must be balanced and prioritized equally. This is so because if there were a prolonged recession, the environmental pillar would be affected substantially leading to its destruction as everyone would concentrate on high consumption now and forget to save the environment. On the other hand, if a war could break out the environment would be destroyed too.   For sustainable tourism to be achieved, all pillars must be prioritized and balanced.

Addictive Behaviours Research Paper Example | Topics and Well Written Essays - 1750 words

Addictive Behaviours - Research Paper Example To better understand what can be done and what the genetic component to addiction means, we first have to analyse the concept of addiction and then examine how the genetic model compares with several other models which explain addictive behaviour as well as the reality that we have in treating and handling addiction as it dealt by with the courts of law and a morally guided culture. The Concept of Addiction As discussed by Peele et. al. (1998) the basic concept of addiction can be understood as the visible, quantifiable, and often pathological activity of an individual that displays its inability to leave a habit which creates a desire for a physical substance or the engaging in a particular act. This concept was further developed by Compton (2001) who adds that the addictive behaviour may be due to a mental or a physical dependence which is based on a person’s habit. This is certainly an improvement over the common understanding of addiction in which a person is said to be addicted if s/he continues to use a substance despite causing harm to his/her person. When a person is at such a state, the addictive behaviour exhibited by the individual can increase with time. This increase can be represented in several ways which include an increase in the amount or the frequency of using the addictive substance or exhibiting the addictive behaviour.